What is Digital Marketing?
Digital marketing encompasses all advertising campaigns that utilize the internet or an electronic device. These efforts include search engine optimization (SEO), social media, video, mobile marketing, banner ads, text message marketing, and email marketing. Companies leverage digital media including search engines, blogs, videos, and social networking sites to connect with potential and current clients. Understanding the importance of digital marketing can help company increase profits and achieve greater market penetration.
The first step in implementing a digital marketing strategy
is to understand who will be the audience and how to reach them. Knowing who your target audience helps you determine what content and offerings you should provide to them. For example, if your business provides medical transcription services, you should not focus on connecting with families and individuals seeking this service. Instead, you should provide information that many people seeking health care are searching for on the internet, such as general information about the body, mind, and body through podcasts, articles, blogs, and videos.
Another aspect of a digital marketing campaign
is understanding the ROI (Return On Investment) of your efforts. How do you measure your SEO results? How do you evaluate the results of your social media marketing campaigns? Do your customers appear to be converting? What is your return on investment metrics like? Knowing what your ROI looks like can help you make informed decisions about which strategies to implement and which ones to avoid.
As mentioned earlier, traditional marketing is a numbers game.
Companies must choose which tactics they invest in to generate traffic, which keywords to advertise using, and which PPC campaigns to run. They must then measure the return on investment (ROI) of these efforts. Using a traditional marketing campaign, a company would typically create and maintain a list of customers and prospect customers. After they have tracked the success of each campaign, the company would compare the ROI to other campaigns they have conducted before. Unfortunately, this does not work well with digital marketing campaigns.
When an inbound link
is clicked from a digital marketing effort, the digital marketer doesn’t have a single customer or prospect at that moment in time. Therefore, the conversion rates on those PPC campaigns that rely solely on traditional marketing methods are much lower than what one could expect from a digital marketing campaign. This is why many digital marketers have switched their attention to landing pages. Landing pages are web pages that are designed specifically to attract customers in the first place.
search engine optimization, PPC campaigns, and paid ads will all fall under the banner of digital marketing. If you are an online marketer who has developed your own website or an existing business but want to take it to the next level, then you should definitely consider hiring a digital marketing company to help you get the job done right. A good company can help you improve the overall user experience, increase the page views, increase the conversion rates, and increase the profitability of the business as well. All of these things can make or break the business, so you should make sure that you find the right company to do all of these things for you. You don’t want to just hire anyone to do these things, you want to work with someone who can help you achieve your goals.